\"This Business Has Legs\": How I Used Infomercial Marketing To Create The$100,000,000 ThighMaster Craze

18.46 Brand New 5 In stock! Order now!
Brand: Wiley
SKU: DADAX0471147494
ISBN : 9780471147497
Price:
$18.46

Domestic Shipping:$3.99
Qty: - +
   - OR -   

"This business has legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze

"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission."
--Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life

"This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot."
--Bob Rice Pet Rock Promoter

"Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it."
--Steve Dworman Publisher, Infomercial Marketing Report

"As a jack, in an emergency, if you have a very small car ... As a rack to dry homemade pasta ... Prop it on its side and presto! Twin picture frames ... Have it bronzed and claim it's a very early Henry Moore ..."
--Diane White columnist for The Boston Globe on alternate uses for the ThighMaster See Inside for Exciting Contest Details!

Specifications of "This business has legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze

GENERAL
AuthorPeter Bieler
BindingPaperback
LanguageEnglish
Edition1
ISBN-100471147494
ISBN-139780471147497
PublisherWiley
Number Of Pages206
Publication Date1996-05-28
DIMENSIONS
Height9.57 inch.
Length6.3 inch.
Width0.94 inch.
Weight0.84 pounds.

Write a review


Your Name:


Your Email:


Your Review:

Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: