Accidental Branding: How Ordinary People Build Extraordinary Brands

4.17 Brand New 5 In stock! Order now!
Brand: Wiley
SKU: DADAX0470165065
ISBN : 9780470165065
Price:
$4.17

Domestic Shipping:$3.99
Qty: - +
   - OR -   

Accidental Branding: How Ordinary People Build Extraordinary Brands

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.

Specifications of Accidental Branding: How Ordinary People Build Extraordinary Brands

GENERAL
AuthorDavid Vinjamuri
BindingHardcover
LanguageEnglish
Edition1
ISBN-100470165065
ISBN-139780470165065
PublisherWiley
Number Of Pages224
Publication Date2008-03-28
DIMENSIONS
Height9.3 inch.
Length6.3 inch.
Width0.89 inch.
Weight0.93 pounds.

Write a review


Your Name:


Your Email:


Your Review:

Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: