Accidental Branding: How Ordinary People Build Extraordinary Brands

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Brand: Wiley
SKU: DADAX0470165065
ISBN : 0470165065

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Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
Author : David Vinjamuri
ISBN : 0470165065
Language : English
No of Pages : 224
Edition : 1
Publication Date : 3/28/2008
Format/Binding : Hardcover
Book dimensions : 9x6.3x1.1
Book weight : 0.01

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