Added Value: The Alchemy Of Brand-Led Growth

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Brand: Palgrave Macmillan
SKU: DADAX1403903875
ISBN : 9781403903877
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Added Value: The Alchemy of Brand-Led Growth

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

Specifications of Added Value: The Alchemy of Brand-Led Growth

GENERAL
AuthorM. Sherrington
BindingHardcover
LanguageEnglish
Edition2003
ISBN-101403903875
ISBN-139781403903877
PublisherPalgrave Macmillan
Number Of Pages208
Publication Date2003-07-04
DIMENSIONS
Height9 inch.
Length6 inch.
Width0.56 inch.
Weight1.06 pounds.

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