Added Value

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Brand: Palgrave Macmillan
SKU: DADAX1403903875
ISBN : 1403903875

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This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. With the use of many examples and case studies the author shows how the five I's process--Insight, Ideas, Innovation, Impact, and Investment Return--can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

Author : Mark Sherrington
ISBN : 1403903875
Language : English
No of Pages : 256
Publication Date : 7/4/2003
Format/Binding : Hardcover
Book dimensions : 9.37x6.22x0.79
Book weight : 0.01

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