Advertising Communications And Promotion Management

Brand: McGraw-Hill Companies
SKU: DADAX007053943X
ISBN : 9780070539433
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Advertising Communications and Promotion Management

This edition places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate communictions, direct-response advertising, and promotions. The text has a strong managerial and applied emphasis, and covers all the core topics in advertising and advertising communications.

Specifications of Advertising Communications and Promotion Management

GENERAL
AuthorJohn R. Rossiter, Larry Percy
BindingHardcover
LanguageEnglish
Edition2 Sub
ISBN-10007053943X
ISBN-139780070539433
PublisherMcGraw-Hill Companies
Number Of Pages672
Publication Date1997-01-15
DIMENSIONS
Height1.2 inch.
Length10.35 inch.
Width8.28 inch.
Weight3.1 pounds.

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