Advertising Communications And Promotion Management

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Brand: McGraw-Hill Companies
SKU: DADAX007053943X
ISBN : 007053943X

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This edition places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate communictions, direct-response advertising, and promotions. The text has a strong managerial and applied emphasis, and covers all the core topics in advertising and advertising communications.
Author : John R. Rossiter
ISBN : 007053943X
Language : English
No of Pages : 672
Edition : 2 Sub
Publication Date : 1/15/1997
Format/Binding : Hardcover
Book dimensions : 10.1x8.1x1.2
Book weight : 0.03

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