Advertising Research: Theory & Practice (2nd Edition)

Brand: Prentice Hall
SKU: DADAX0132128322
ISBN : 9780132128322
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Advertising Research: Theory & Practice (2nd Edition)

Discover how to design and use advertising research.

In order to become a successful advertising professional, it’s important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment.

New chapters have been added in this edition that highlight recent developments in advertisers’ behaviors. Changes and advancements in research design and methodology are also addressed.

Specifications of Advertising Research: Theory & Practice (2nd Edition)

GENERAL
AuthorJoel J. Davis
BindingHardcover
LanguageEnglish
Edition2
ISBN-100132128322
ISBN-139780132128322
PublisherPearson
Number Of Pages704
Publication Date2011-05-23
DIMENSIONS
Height9.2 inch.
Length6.9 inch.
Width1.8 inch.
Weight2.75 pounds.

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