Analysis For Marketing Planning

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Brand: McGraw-Hill/Irwin
SKU: DADAX0072865962
ISBN : 9780072865967
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Analysis for Marketing Planning

Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

Specifications of Analysis for Marketing Planning

GENERAL
AuthorDonald Lehmann, Russell Winer
BindingPaperback
LanguageEnglish
Edition6
ISBN-100072865962
ISBN-139780072865967
PublisherMcGraw-Hill/Irwin
Number Of Pages288
Publication Date2004-08-01
DIMENSIONS
Height9.1 inch.
Length6.3 inch.
Width0.7 inch.
Weight0.79 pounds.

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