Analysis For Marketing Planning

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Brand: McGraw-Hill/Irwin
SKU: DADAX0072865962
ISBN : 0072865962

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Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
Author : Donald Lehmann
ISBN : 0072865962
Language : English
No of Pages : 288
Edition : 6
Publication Date : 8/1/2004
Format/Binding : Paperback
Book dimensions : 8.98x6.3x0.55
Book weight : 0.01

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