Basic Marketing

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Brand: Mcgraw-Hill (Tx)
SKU: DADAX007352980X
ISBN : 007352980X

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This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.
Author : William D. Perreault
ISBN : 007352980X
Language : English
No of Pages : 800
Edition : 16th
Publication Date : 11/4/2006
Format/Binding : Hardcover
Book dimensions : 10.9x8.5x1.3
Book weight : 0.05

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