Basic Marketing

Brand: Mcgraw-Hill (Tx)
SKU: DADAX007352980X
ISBN : 9780073529806
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Basic Marketing

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

Specifications of Basic Marketing

GENERAL
AuthorWilliam D. Perreault, Joseph P., Ph.D. Cannon, E. Jerome McCarthy
BindingHardcover
LanguageEnglish
Edition16th
ISBN-10007352980X
ISBN-139780073529806
PublisherMcgraw-Hill (Tx)
Number Of Pages800
Publication Date2006-11-04
DIMENSIONS
Height10.91 inch.
Length8.5 inch.
Width1.3 inch.
Weight4.6 pounds.

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