Basic Marketing Research (with Qualtrics Printed Access Card) (TEST Series Page)

Brand: South-Western College Pub
SKU: DADAX1133188540
ISBN : 9781133188544
Price:
$60.70

Domestic Shipping:$3.99
Qty: - +
   - OR -   

Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page)

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Specifications of Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page)

GENERAL
AuthorTom J. Brown, Tracy A. Suter, Gilbert A. Churchill
BindingHardcover
LanguageEnglish
Edition8
ISBN-101133188540
ISBN-139781133188544
PublisherSouth-Western College Pub
Number Of Pages512
Publication Date2013-11-01
DIMENSIONS
Height11 inch.
Length1 inch.
Width8.75 inch.
Weight2.85 pounds.

Write a review


Your Name:


Your Email:


Your Review:

Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: