Basic Marketing Research (with Qualtrics Printed Access Card) (test Series Page)

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Brand: South-Western College Pub
SKU: DADAX1133188540
ISBN : 1133188540

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Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
Author : Tom J. Brown
ISBN : 1133188540
Language : English
No of Pages : 512
Edition : 8
Publication Date : 11/1/2013
Format/Binding : Hardcover
Book dimensions : 11.2x8.4x0.9
Book weight : 0.03

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