Be Stupid: For Successful Living

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Brand: Rizzoli
SKU: DADAX0847837580
ISBN : 0847837580

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Diesel’s Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso’s manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic. 
Author : Renzo Rosso
ISBN : 0847837580
Language : English
No of Pages : 192
Publication Date : 9/13/2011
Format/Binding : Paperback
Book dimensions : 8.27x5.51x0.87
Book weight : 0.01

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