Blue Ocean Strategy: How To Create Uncontested Market Space And Make Competition Irrelevant

Brand: Harvard Business Review Press
SKU: DADAX1591396190
ISBN : 9781591396192
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

Specifications of Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

GENERAL
AuthorW. Chan Kim, Renee Mauborgne
BindingHardcover
LanguageEnglish
Edition1
ISBN-101591396190
ISBN-139781591396192
PublisherHarvard Business Review Press
Number Of Pages256
Publication Date2005-02-03
DIMENSIONS
Height1 inch.
Length9.4 inch.
Width6.1 inch.
Weight1.25 pounds.

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