Brand Media Strategy: Integrated Communications Planning In The Digital Era

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Brand: Palgrave Macmillan
SKU: DADAX0230104746
ISBN : 0230104746

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From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:

• the future of advertising in traditional media and how to judge
  the investment’s value in today’s results-driven marketing

• how to get the maximum impact out of digital media,
   including online searches, social media, and mobile phones

• the importance of employing non-traditional media vehicles,

   such as marketing, PR, branded entertainment, and product

Author : Antony Young
ISBN : 0230104746
Language : English
No of Pages : 256
Edition : 1
Publication Date : 12/21/2010
Format/Binding : Hardcover
Book dimensions : 9.3x6.2x1.1
Book weight : 0.01

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