Brand Media Strategy: Integrated Communications Planning In The Digital Era

Brand: Palgrave Macmillan
SKU: DADAX0230104746
ISBN : 9780230104747
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Brand Media Strategy: Integrated Communications Planning in the Digital Era

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Specifications of Brand Media Strategy: Integrated Communications Planning in the Digital Era

GENERAL
AuthorA. Young
BindingHardcover
LanguageEnglish
Edition2014
ISBN-100230104746
ISBN-139780230104747
PublisherPalgrave Macmillan
Number Of Pages242
Publication Date2010-12-21
DIMENSIONS
Height9.59 inch.
Length6.44 inch.
Width0.86 inch.
Weight0.9 pounds.

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