Business (8th Edition)

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Brand: Prentice Hall
SKU: DADAX0131495372
ISBN : 0131495372

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This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments–economic, social, and political–re-shaping some long-established business practices. A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues. For individuals starting out - and continuing to compete - in the 21st century world of business.

Author : Ricky W Griffin
ISBN : 0131495372
Language : English
No of Pages : 736
Edition : 8
Publication Date : 2/27/2005
Format/Binding : Hardcover
Book dimensions : 10.9x8.7x1.2
Book weight : 0.04

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