Business And Its Environment (6th Edition)

Brand: Prentice Hall
SKU: DADAX0136083927
ISBN : 9780136083924
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Business and Its Environment (6th Edition)

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The sixth edition retains the structure, much of the subject matter, and the conceptual frameworks of the fifth edition but adds two new chapters. The entire text has been updated with new conceptual materials and applications.
Strategy and the Non-Market Environment; Public Politics and Non-Market Strategy; Government and Markets; International Political Economy; Ethics and Corporate Social Responsibility
  Today’s businesses need to compete in both the market and nonmarket arenas. Written to assist managers improve the performance of their businesses, this text teaches readers how to balance shareholder profits and the consumer appeal of corporate social responsibility.


Specifications of Business and Its Environment (6th Edition)

GENERAL
AuthorDavid P. Baron
BindingHardcover
LanguageEnglish
Edition6
ISBN-100136083927
ISBN-139780136083924
PublisherPearson
Number Of Pages832
Publication Date2009-02-13
DIMENSIONS
Height11.2 inch.
Length8.7 inch.
Width1.3 inch.
Weight4.05 pounds.

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