Business Communication (Book Only)

Brand: South-Western College Pub
SKU: DADAX0324782187
ISBN : 9780324782189
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Business Communication (Book Only)

For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style; enriched with an abundance of model documents; and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students. The new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy. In today's fast-paced business environment, communicating effectively with multiple audiences is more essential--and more challenging--than ever. BUSINESS COMMUNICATION, Sixteenth Edition, leads the way in preparing students to rise to this challenge, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business.

Specifications of Business Communication (Book Only)

GENERAL
AuthorCarol M. Lehman, Debbie D. DuFrene
BindingHardcover
LanguageEnglish
Edition16
ISBN-100324782187
ISBN-139780324782189
PublisherCengage Learning
Number Of Pages656
Publication Date2010-02-19
DIMENSIONS
Height11.25 inch.
Length1.25 inch.
Width9 inch.
Weight3.39 pounds.

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