Business: Connecting Principles To Practice

Brand: McGraw-Hill/Irwin
SKU: DADAX0078023122
ISBN : 9780078023125
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Business: Connecting Principles to Practice

Business: Connecting Principles to Practice is the most tightly integrated textbook/technology solution for the Introduction to Business course. This first edition integrates the gold standard content of the #1 text on the market with Connect, today’s leading online assignment and assessment system in higher education.

For every chapter of the text, Connect Business includes three features to help students prep, study, and apply the text content more effectively. Interactive Presentations for each chapter help students prep for class and bring the text to life. LearnSmart adaptive self-study technology provides students with a seamless combination of practice, assessment, and remediation for every concept in the textbook. And Interactive Applications stimulate critical thinking, reinforce key concepts, and ask students to apply business concepts to real world scenarios will help engage students beyond simple reading and recall.

Connect to your students. Connect them with success.

Specifications of Business: Connecting Principles to Practice

GENERAL
AuthorWilliam Nickels, James McHugh, Susan McHugh
BindingHardcover
LanguageEnglish
Edition1
ISBN-100078023122
ISBN-139780078023125
PublisherMcGraw-Hill/Irwin
Number Of Pages704
Publication Date2011-01-04
DIMENSIONS
Height11.1 inch.
Length8.5 inch.
Width1.1 inch.
Weight3.7 pounds.

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