Business Market Management: Understanding, Creating, And Delivering Value (3rd Edition)

211.95 Brand New 5 In stock! Order now!
Brand: Prentice Hall
SKU: DADAX0136000886
ISBN : 9780136000884
Price:
$211.95

Domestic Shipping:$3.99
Qty: - +
   - OR -   

Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)

Anderson builds the book around a framework of understanding, creating, and delivering value.
Viewed from an international perspective—rather than a purely American one—Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.
For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.

Specifications of Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)

GENERAL
AuthorJames C. Anderson, James A. Narus, Das Narayandas
BindingHardcover
LanguageEnglish
Edition3
ISBN-100136000886
ISBN-139780136000884
PublisherPearson
Number Of Pages496
Publication Date2008-06-15
DIMENSIONS
Height9.3 inch.
Length7.2 inch.
Width0.9 inch.
Weight1.9 pounds.

Write a review


Your Name:


Your Email:


Your Review:

Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: