Business Marketing Management: B2B

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Publisher: Macmillan Pub.
SKU: DADAX032458167X
ISBN : 9780324581676
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Business Marketing Management: B2B

Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.

Specifications of Business Marketing Management: B2B

GENERAL
AuthorMichael D. Hutt, Thomas W. Speh
BindingHardcover
LanguageEnglish
Edition10
ISBN-10032458167X
ISBN-139780324581676
PublisherCengage Learning
Number Of Pages672
Publication Date2009-02-13
DIMENSIONS
Height1.2 inch.
Length10 inch.
Width8 inch.
Weight2.9 pounds.

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