Business Marketing Management: B2b

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Brand: South-Western College Pub
SKU: DADAX032458167X
ISBN : 032458167X

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Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.
Author : Michael D. Hutt
ISBN : 032458167X
Language : English
No of Pages : 672
Edition : 10
Publication Date : 2/13/2009
Format/Binding : Hardcover
Book dimensions : 10.1x7.9x0.9
Book weight : 0.03

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