Business Research Methods, 12th Edition

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Brand: McGraw-Hill Education
SKU: DADAX0073521507
ISBN : 0073521507

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The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
Author : Donald R. Cooper
ISBN : 0073521507
Language : English
No of Pages : 692
Edition : 12th
Publication Date : 3/5/2013
Format/Binding : Hardcover
Book dimensions : 11x8.8x1.2
Book weight : 0.04

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