Business Research Methods, 8th Edition (with Qualtrics Card)

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Brand: South-Western College Pub
SKU: DADAX1439080674
ISBN : 1439080674

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This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Author : William G. Zikmund
ISBN : 1439080674
Language : English
No of Pages : 696
Edition : 8th
Publication Date : 8/17/2009
Format/Binding : Hardcover
Book dimensions : 11x8.5x1.2
Book weight : 0.04

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