Business Research Methods, 8th Edition (with Qualtrics Card)

Brand: South-Western College Pub
SKU: DADAX1439080674
ISBN : 9781439080672
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Business Research Methods, 8th Edition (with Qualtrics Card)

This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Specifications of Business Research Methods, 8th Edition (with Qualtrics Card)

GENERAL
AuthorWilliam G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin
BindingHardcover
LanguageEnglish
Edition8th
ISBN-101439080674
ISBN-139781439080672
PublisherCengage Learning
Number Of Pages696
Publication Date2009-08-17
DIMENSIONS
Height1.2 inch.
Length10.9 inch.
Width8.5 inch.
Weight3.55 pounds.

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