CAD Monkeys, Dinosaur Babies And T-Shaped People: Inside The World Of Design Thinking And How It Can Spark Creativity And Innovation

Brand: Penguin Books
SKU: DADAX0143118021
ISBN : 9780143118022
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CAD Monkeys, Dinosaur Babies and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation

Can great design transform people's lives? And can we all learn from the way great designers think? For a new generation of designers, such as Bruce Mau and Yves Behar, the answer to both questions is an unequivocal 'Yes'. To them, design is more than just a question of fashion or taste; it's a way of asking fundamental questions in order to solve complex problems. In "Glimmer", award-winning journalist Warren Berger shows how these visionary thinkers are taking design principles out of the studio and applying them to the tough issues of today, from making medicines safer to counteracting the threats of global warming. By approaching seemingly intractable problems with simple thought-processes that often seem counter-intuitive - 'ask stupid questions', 'embrace constraint' - designers are creating 'glimmer moments', when a life-changing ideas crystallise in the mind, and coming up with breathtakingly innovative solutions.

Specifications of CAD Monkeys, Dinosaur Babies and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation

GENERAL
AuthorWarren Berger
BindingPaperback
LanguageEnglish
ISBN-100143118021
ISBN-139780143118022
PublisherPenguin Books
Number Of Pages352
Publication Date2010-12-28
DIMENSIONS
Height8.44 inch.
Length5.52 inch.
Width0.76 inch.
Weight0.66 pounds.

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