Campaign Planner For Promotion And Integrated Marketing Communications

Brand: South-Western College Pub
SKU: DADAX0324151977
ISBN : 9780324151978
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Campaign Planner For Promotion and Integrated Marketing Communications

This workbook is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, the Campaign Planner for Promotions and Integrated Marketing Communications, 2e clearly explains the process of planning and executing a successful campaign. Students have the option of working alone or in agency teams to complete the workbook activities. Students working in teams will learn about specific agency roles as they create their campaign. Acting as a simulated agency, students provide solutions for a chosen client's promotional problem. Problem solutions involve advertising, public relations and promotional aspects to deliver a truly integrated marketing communications plan. To aid students in the development of campaign objectives, strategies and tactics, a case synopsis featuring Starbucks Coffee is included as an example brand. Finally, students are asked to develop a Plans Book containing their recommendations for a successful campaign.

Specifications of Campaign Planner For Promotion and Integrated Marketing Communications

GENERAL
AuthorShay Sayre
BindingPaperback
LanguageEnglish
Edition2
ISBN-100324151977
ISBN-139780324151978
PublisherSouth-Western College Pub
Number Of Pages160
Publication Date2001-08-20
DIMENSIONS
Height0.43 inch.
Length11.08 inch.
Width8.18 inch.
Weight0.91 pounds.

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