Catering Management

Brand: Wiley
SKU: DADAX1118091493
ISBN : 9781118091494
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Catering Management

Catering Management covers all aspects of the catering business, from sales, marketing, and pricing to food and beverage service, menu planning, equipment, staff training, and more. This new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the-art marketing strategies, including social networking, web promotion, and on-demand proposal development are also covered in detail.

Specifications of Catering Management

GENERAL
AuthorNancy Loman Scanlon
BindingHardcover
LanguageEnglish
Edition4
ISBN-101118091493
ISBN-139781118091494
PublisherWiley
Number Of Pages262
Publication Date2012-12-17
DIMENSIONS
Height11 inch.
Length8.3 inch.
Width0.8 inch.
Weight1.9 pounds.

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