Communication And New Media: From Broadcast To Narrowcast

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Brand: Oxford University Press
SKU: DADAX0195553551
ISBN : 0195553551

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Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at questions of thics, regulation and governance, and charts the rise of surveillance economy.
Author : John Harrison
ISBN : 0195553551
Language : English
No of Pages : 420
Edition : 2nd
Publication Date : 2/15/2007
Format/Binding : Paperback
Book dimensions : 9.9x7.4x1
Book weight : 0.02

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