Communication And New Media: From Broadcast To Narrowcast

Brand: Oxford University Press
SKU: DADAX0195553551
ISBN : 9780195553550
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Communication and New Media: From Broadcast to Narrowcast

Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at questions of thics, regulation and governance, and charts the rise of surveillance economy.

Specifications of Communication and New Media: From Broadcast to Narrowcast

GENERAL
AuthorJohn Harrison, Martin Hirst
BindingPaperback
LanguageEnglish
Edition2nd
ISBN-100195553551
ISBN-139780195553550
PublisherOxford University Press
Number Of Pages420
Publication Date2007-02-15
DIMENSIONS
Height7.4 inch.
Length10 inch.
Width1.1 inch.
Weight2 pounds.

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