Communication Research: Asking Questions, Finding Answers

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Brand: McGraw-Hill Humanities/Social Sciences/Languages
SKU: DADAX0073049506
ISBN : 0073049506

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This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one’s research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.
Author : Joann Keyton
ISBN : 0073049506
Language : English
No of Pages : 416
Edition : 2
Publication Date : 4/27/2005
Format/Binding : Hardcover
Book dimensions : 9.2x7x0.9
Book weight : 0.02

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