Communication Research: Asking Questions, Finding Answers

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Brand: McGraw-Hill Education
SKU: DADAX0073406767
ISBN : 0073406767

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Communication Research: Asking Questions, Finding Answers covers basic research issues and both quantitative and qualitative approaches to communication research. The text helps students become better consumers of communication research literature by emphasizing effective methods for finding, consuming, and analyzing communication research. Covering the entire research process--how one conceptualizes a research idea, turns it into an interesting and researchable question, selects a methodology, conducts the study, and writes up the study's findings--provides a path for students who wish to develop and conduct research projects.
Author : Joann Keyton
ISBN : 0073406767
Language : English
No of Pages : 432
Edition : 3
Publication Date : 3/1/2010
Format/Binding : Hardcover
Book dimensions : 9.4x7.5x0.9
Book weight : 0.02

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