Concepts In Strategic Management & Business Policy (12th Edition)

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Brand: Prentice Hall
SKU: DADAX0136097359
ISBN : 0136097359

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A class-tested approach to Strategy with new focus on environmental sustainability.

Introduction to Strategic Management and Business Policy; Scanning the Environment; Strategy Formulation; Strategy Implementation and Control; Introduction to Case Analysis; Web Chapters: Other Strategic Issues; Cases in Strategic Management

MARKET: This text equips readers with the strategic concepts they will need to know as we face the future consequences such as climate change, global warming and energy availability.


Author : Thomas L. Wheelen
ISBN : 0136097359
Language : English
No of Pages : 456
Edition : 12
Publication Date : 8/3/2009
Format/Binding : Paperback
Book dimensions : 9.8x7.9x0.7
Book weight : 0.02

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