Consumer Behavior (8th Edition)

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Brand: Prentice Hall
SKU: DADAX0136015964
ISBN : 0136015964

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For undergraduate and MBA courses in consumer behavior.


Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Author : Michael R. Solomon
ISBN : 0136015964
Language : English
No of Pages : 720
Edition : 8
Publication Date : 3/7/2008
Format/Binding : Hardcover
Book dimensions : 10.9x8.8x1.1
Book weight : 0.04

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