Consumer Behavior And Marketing Strategy: By J. Paul Peter, Jerry C. Olson (mcgraw-hill/irwin Series In Marketing)

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Brand: Mcgraw-Hill (Tx)
SKU: DADAX0079120946
ISBN : 0071111778

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"Consumer Behaviour", 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the 'Wheel of Consumer Analysis', which is a tool to help the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analysing and understanding consumer behaviour and can be used to guide the development of effective marketing strategies.
Author : J. Paul Peter
ISBN : 0071111778
Language : English
No of Pages : 576
Edition : 7th
Publication Date : 2004-04
Format/Binding : Paperback
Book dimensions : 9.84x7.95x0.94
Book weight : 0.02

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