Consumer Behavior With DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

Brand: McGraw-Hill/Irwin
SKU: DADAX0077294106
ISBN : 9780077294106
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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Specifications of Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

GENERAL
AuthorDelbert Hawkins, David Mothersbaugh
BindingHardcover
LanguageEnglish
Edition11
ISBN-100077294106
ISBN-139780077294106
PublisherMcGraw-Hill/Irwin
Number Of Pages778
Publication Date2009-01-27
DIMENSIONS
Height10.1 inch.
Length8.7 inch.
Width1.3 inch.
Weight3.4 pounds.

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