This book provides and up-to-date look at the consumer movement and the intricacies of consumer behavior. Incorporates Internet and e-commerce, media and advertising, consumer consumption shifts, diet and health consumption, and coverage of fraud and identity theft. For those in customer service, marketing, and sales, and anyone interested in consumer science.
Author : Elizabeth B. Goldsmith
ISBN : 0130989746
Language : English
No of Pages : 480
Publication Date : 7/23/2004
Format/Binding : Paperback
Book dimensions : 10.31x8.35x1.06
Book weight : 0.02
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