Consumer Economics: Issues and Behaviors
This book provides and up-to-date look at the consumer movement and the intricacies of consumer behavior. Incorporates Internet and e-commerce, media and advertising, consumer consumption shifts, diet and health consumption, and coverage of fraud and identity theft. For those in customer service, marketing, and sales, and anyone interested in consumer science.
Specifications of Consumer Economics: Issues and Behaviors
|Author||Elizabeth B. Goldsmith|
|Number Of Pages||480|
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