Consumer Economics: Issues And Behaviors

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Brand: Prentice Hall
SKU: DADAX0130989746
ISBN : 9780130989741
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Consumer Economics: Issues and Behaviors

This book provides and up-to-date look at the consumer movement and the intricacies of consumer behavior. Incorporates Internet and e-commerce, media and advertising, consumer consumption shifts, diet and health consumption, and coverage of fraud and identity theft. For those in customer service, marketing, and sales, and anyone interested in consumer science.

Specifications of Consumer Economics: Issues and Behaviors

GENERAL
AuthorElizabeth B. Goldsmith
BindingHardcover
LanguageEnglish
ISBN-100130989746
ISBN-139780130989741
PublisherPearson
Number Of Pages480
Publication Date2004-07-23
DIMENSIONS
Height10.16 inch.
Length8.34 inch.
Width0.96 inch.
Weight0.79 pounds.

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