Consumers (Mcgraw-Hill/Irwin Series In Marketing)

55.04 Brand New 5 In stock! Order now!
Brand: Mcgraw-Hill (Tx)
SKU: DADAX0071214267
ISBN : 9780071214261
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Consumers (Mcgraw-Hill/Irwin Series in Marketing)

"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.

Specifications of Consumers (Mcgraw-Hill/Irwin Series in Marketing)

GENERAL
AuthorEric J. Arnould, George Zinkhan
BindingHardcover
LanguageEnglish
Edition2
ISBN-100071214267
ISBN-139780071214261
PublisherMcgraw-Hill (Tx)
Number Of Pages22
Publication Date2003-02
DIMENSIONS
Height10 inch.
Length8.07 inch.
Width1.18 inch.
Weight3.57 pounds.

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