Consumers (mcgraw-hill/irwin Series In Marketing)

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Brand: Mcgraw-Hill (Tx)
SKU: DADAX0071214267
ISBN : 0071214267

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"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.
Author : Eric J. Arnould
ISBN : 0071214267
Language : English
No of Pages : 22
Edition : 2
Publication Date : 2003-02
Format/Binding : Hardcover
Book dimensions : 9.84x8.03x1.18
Book weight : 0.04

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