Consumers (Mcgraw-Hill/Irwin Series in Marketing)
"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.
Specifications of Consumers (Mcgraw-Hill/Irwin Series in Marketing)
|Author||Eric J. Arnould, George Zinkhan|
|Number Of Pages||22|
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