Contemporary Advertising

17.63 Brand New In stock! Order now!
Publisher: Collier Books
SKU: DADAX0073381071
ISBN : 978007338107
Availability: Only 5 Left In-stock.


Domestic Shipping:$3.99
Qty: - +
   - OR -   

Contemporary Advertising

Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Specifications of Contemporary Advertising

AuthorWilliam Arens, Michael Weigold, Christian Arens
Number Of Pages736
Publication Date2008-10-24
Height11.1 inch.
Length8.5 inch.
Width1.4 inch.
Weight3.9 pounds.

Write a review

Your Name:

Your Email:

Your Review:

Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: