Contemporary Marketing

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Brand: South-Western Cengage Learning
SKU: DADAX1111221782
ISBN : 1111221782

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CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
Author : Louis E. Boone
ISBN : 1111221782
Language : English
No of Pages : 800
Edition : 15th
Publication Date : 1/1/2011
Format/Binding : Hardcover
Book dimensions : 11.1x9.1x1.2
Book weight : 0.04

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