Contemporary Marketing

Brand: South-Western Cengage Learning
SKU: DADAX1111221782
ISBN : 9781111221782
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Contemporary Marketing

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

Specifications of Contemporary Marketing

GENERAL
AuthorLouis E. Boone, David L. Kurtz
BindingHardcover
LanguageEnglish
Edition15th
ISBN-101111221782
ISBN-139781111221782
PublisherSouth-Western Cengage Learning
Number Of Pages800
Publication Date2011-01-01
DIMENSIONS
Height1.2 inch.
Length10.9 inch.
Width9 inch.
Weight4.33 pounds.

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