Contemporary Visual Merchandising (5th Edition) (Fashion Series)

Brand: Prentice Hall
SKU: DADAX0135007615
ISBN : 9780135007617
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Contemporary Visual Merchandising (5th Edition) (Fashion Series)

The trusted visual merchandising resource for students and professionals alike, CONTEMPORARY VISUAL MERCHANDISING, 5/e  introduces every aspect of modern visual merchandising, from point-of-purchase displays to signage. Replete with photos and illustrations, it illuminates the fundamentals of good design, walks through projects from concept to completion, and presents unique strategies for bringing charm, distinction, and excitement to any store. Updated throughout, this edition adds a new chapter on visual merchandising to multicultural consumers, and another on green initiatives and environmentally-aware visual design. It contains new examples and artwork from retailers of all sizes, including an expanded 24-page full-color section.

Specifications of Contemporary Visual Merchandising (5th Edition) (Fashion Series)

GENERAL
AuthorJay Diamond Professor Emeritus
BindingPaperback
LanguageEnglish
Edition5
ISBN-100135007615
ISBN-139780135007617
PublisherPearson
Number Of Pages360
Publication Date2010-02-26
DIMENSIONS
Height10.8 inch.
Length8.4 inch.
Width0.8 inch.
Weight1.8 pounds.

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