Contemporary Visual Merchandising (5th Edition) (fashion Series)

56.91 Brand New 5 In stock! Order now!
Brand: Prentice Hall
SKU: DADAX0135007615
ISBN : 0135007615

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The trusted visual merchandising resource for students and professionals alike, CONTEMPORARY VISUAL MERCHANDISING, 5/e  introduces every aspect of modern visual merchandising, from point-of-purchase displays to signage. Replete with photos and illustrations, it illuminates the fundamentals of good design, walks through projects from concept to completion, and presents unique strategies for bringing charm, distinction, and excitement to any store. Updated throughout, this edition adds a new chapter on visual merchandising to multicultural consumers, and another on green initiatives and environmentally-aware visual design. It contains new examples and artwork from retailers of all sizes, including an expanded 24-page full-color section.
Author : Jay Diamond Professor Emeritus
ISBN : 0135007615
Language : English
No of Pages : 360
Edition : 5
Publication Date : 2/26/2010
Format/Binding : Paperback
Book dimensions : 10.7x8.5x0.8
Book weight : 0.02

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