Conversations That Win The Complex Sale: Using Power Messaging To Create More Opportunities, Differentiate Your Solutions, And Close More Deals

Brand: McGraw-Hill Education
SKU: DADAX0071750908
ISBN : 9780071750905
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Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals

“Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.”
?Karen Quintos, CMO and SVP, Dell Inc.

Specifications of Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals

GENERAL
AuthorErik Peterson, Tim Riesterer
BindingHardcover
LanguageEnglish
Edition1
ISBN-100071750908
ISBN-139780071750905
PublisherMcGraw-Hill Education
Number Of Pages272
Publication Date2011-04-04
DIMENSIONS
Height9.3 inch.
Length6.2 inch.
Width0.8 inch.
Weight1.15 pounds.

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