Corporate Strategy: A Resource-Based Approach

Brand: McGraw-Hill/Irwin
SKU: DADAX0072312866
ISBN : 9780072312867
Price:
$70.71

Domestic Shipping:$3.99
Qty: - +
   - OR -   

Corporate Strategy: A Resource-Based Approach

Corporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation.

Specifications of Corporate Strategy: A Resource-Based Approach

GENERAL
AuthorDavid J. Collis, Cynthia A. Montgomery
BindingPaperback
LanguageEnglish
Edition2nd
ISBN-100072312866
ISBN-139780072312867
PublisherMcGraw-Hill/Irwin
Number Of Pages284
Publication Date2004-07-14
DIMENSIONS
Height8 inch.
Length7 inch.
Width0.56 inch.
Weight0.95 pounds.

Write a review


Your Name:


Your Email:


Your Review:

Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: