Corporation: A Global Business Simulation (4th Edition)

Brand: Prentice Hall
SKU: DADAX0131001434
ISBN : 9780131001435
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Corporation: A Global Business Simulation (4th Edition)

Easy to start-up and use—even for learners with no computer experience—this multi-business unit computer simulation provides players with real-world experience in managing strategic choices and in engaging in negotiations. The simulation involves the takeover and continuing operation of a multi-divisional, multinational corporation. In playing the simulation, players acting as management teams make a variety of decisions that will have an impact on the future of their company, e.g.: the type and size of strategic business units (SBUs); the quality of product/service that will be delivered to the marketplace; the prices for all products in the portfolio; and the size of the sales force. For individuals who need to employ efficient market strategy and decision-making in a variety of industries.

Specifications of Corporation: A Global Business Simulation (4th Edition)

GENERAL
AuthorJerald R. Smith, Peggy A. Golden
BindingLoose Leaf
LanguageEnglish
Edition4
ISBN-100131001434
ISBN-139780131001435
PublisherPrentice Hall
Number Of Pages112
Publication Date2002-07-22
DIMENSIONS
Height10.76 inch.
Length8.46 inch.
Width0.31 inch.
Weight0.5 pounds.

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