Crafting & Executing Strategy: The Quest For Competitive Advantage - Concepts And Cases, 18th Edition

Brand: McGraw-Hill Education
SKU: DADAX0078112729
ISBN : 9780078112720
Price:
$23.97

Domestic Shipping:$3.99
Qty: - +
   - OR -   

Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases, 18th Edition

Overview: The 18th edition of Crafting and Executing Strategy represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to the latest research findings, modify the coverage and exposition as needed to ensure squarely on-target content, and give every chapter a major facelift.While this 18th edition retains the same 12-chapter structure of the prior edition, every chapter has been totally refreshed. And the chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.

Known for its cases and teaching notes, this edition provides an unparalleled case line up of 28 cases. (1) 25 of the 28 cases are brand new or extensively updated for this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.


Specifications of Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases, 18th Edition

GENERAL
AuthorArthur Thompson, Margaret Peteraf, John Gamble, A. J. Strickland III
BindingHardcover
LanguageEnglish
Edition18th
ISBN-109780078112720
ISBN-139780078112720
PublisherMcGraw-Hill Education
Number Of Pages944
Publication Date2011-01-27
DIMENSIONS
Height10.1 inch.
Length7.6 inch.
Width1.5 inch.
Weight4.05 pounds.

Write a review


Your Name:


Your Email:


Your Review:

Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: