Critical Marketing: Issues In Contemporary Marketing

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Brand: Wiley
SKU: DADAX0470511982
ISBN : 0470511982

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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.     
Author : Mark Tadajewski
ISBN : 0470511982
Language : English
No of Pages : 414
Edition : 1
Publication Date : 12/21/2009
Format/Binding : Paperback
Book dimensions : 9.45x6.54x1.02
Book weight : 0.02

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