Critical Thinking In Consumer Behavior: Cases And Experiential Exercises (2nd Edition)

Brand: Prentice Hall
SKU: DADAX0136027164
ISBN : 9780136027164
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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition)

This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world.
The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.

Specifications of Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition)

GENERAL
AuthorJudy F. Graham
BindingPaperback
LanguageEnglish
Edition2
ISBN-100136027164
ISBN-139780136027164
PublisherPearson
Number Of Pages150
Publication Date2009-06-13
DIMENSIONS
Height10.8 inch.
Length8.3 inch.
Width0.6 inch.
Weight0.8 pounds.

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