Critical Thinking In Consumer Behavior: Cases And Experiential Exercises (2nd Edition)

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Brand: Prentice Hall
SKU: DADAX0136027164
ISBN : 0136027164

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This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world.
The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.

Author : Judy F. Graham
ISBN : 0136027164
Language : English
No of Pages : 150
Edition : 2
Publication Date : 6/13/2009
Format/Binding : Paperback
Book dimensions : 10.6x8.4x0.4
Book weight : 0.01

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