Customer Sense: How The 5 Senses Influence Buying Behavior

Brand: Palgrave Macmillan
SKU: DADAX023034173X
ISBN : 9780230341739
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Customer Sense: How the 5 Senses Influence Buying Behavior

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

Specifications of Customer Sense: How the 5 Senses Influence Buying Behavior

GENERAL
AuthorAradhna Krishna
BindingHardcover
LanguageEnglish
Edition1
ISBN-10023034173X
ISBN-139780230341739
PublisherPalgrave Macmillan
Number Of Pages185
Publication Date2013-04-09
DIMENSIONS
Height10.89 inch.
Length6.3 inch.
Width0.71 inch.
Weight1 pounds.

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