Customers Included: How To Transform Products, Companies, And The World - With A Single Step

Brand: Creative Good
SKU: DADAX0979368111
ISBN : 9780979368110
Price:
$7.45

Domestic Shipping:$3.99
Qty: - +
   - OR -   

Customers Included: How to Transform Products, Companies, and the World - With a Single Step

Why do companies so often fail to give customers what they want? "Customers Included" provides a roadmap for any executive or entrepreneur who wants to create better products and services. Using real-world case studies - from Apple, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber - the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization. Coauthors Mark Hurst and Phil Terry, pioneers in the field of customer experience, provide practical tips for a strategic, customer-inclusive approach that generates results.

Specifications of Customers Included: How to Transform Products, Companies, and the World - With a Single Step

GENERAL
AuthorMark Hurst, Phil Terry
BindingHardcover
LanguageEnglish
ISBN-100979368111
ISBN-139780979368110
PublisherCreative Good
Number Of Pages194
Publication Date2013-10-01
DIMENSIONS
Height9.02 inch.
Length5.98 inch.
Width0.56 inch.
Weight0.55 pounds.

Write a review


Your Name:


Your Email:


Your Review:

Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: