Designing Brand Identity: An Essential Guide For The Whole Branding Team

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Brand: Wiley
SKU: DADAX0470401427
ISBN : 0470401427

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Praise for previous editions of Designing Brand Identity:

An inspiring and powerful toolkit.

The Marketer

Alina Wheeler provides a practical structure for the brand building process.

Al Ries, coauthor, Positioning

Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.

Marty Neumeier, author, The Brand Gap

A valued reference book for all members of the branding team.

Communication Arts

Author : Alina Wheeler
ISBN : 0470401427
Language : English
No of Pages : 320
Edition : 3
Publication Date : 8/31/2009
Format/Binding : Hardcover
Book dimensions : 11x8.8x0.9
Book weight : 0.03

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