Direct Marketing: Strategy, Planning, Execution

18.58 Brand New 5 In stock! Order now!
Brand: McGraw-Hill Education
SKU: DADAX0071352872
ISBN : 0071352872

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The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
Author : Edward Nash
ISBN : 0071352872
Language : English
No of Pages : 600
Edition : 4
Publication Date : 1/21/2000
Format/Binding : Hardcover
Book dimensions : 9.2x6.3x2
Book weight : 0.02

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