Direct Marketing: Strategy, Planning, Execution

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Brand: McGraw-Hill Education
SKU: DADAX0071352872
ISBN : 9780071352871
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Direct Marketing: Strategy, Planning, Execution

The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.

Specifications of Direct Marketing: Strategy, Planning, Execution

GENERAL
AuthorEdward Nash
BindingHardcover
LanguageEnglish
Edition4
ISBN-100071352872
ISBN-139780071352871
PublisherMcGraw-Hill Education
Number Of Pages600
Publication Date2000-01-21
DIMENSIONS
Height9.4 inch.
Length6.5 inch.
Width2.02 inch.
Weight2.25 pounds.

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