Doing Business In India: A Guide For Western Managers

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Brand: Palgrave Macmillan
SKU: DADAX1403967520
ISBN : 1403967520

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This book analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor. They also reveal the strategies of success for the foreign investor in India. Examples of both successful as well as unsuccessful attempts to penetrate the Indian market are provided.

Author : Rajesh Kumar
ISBN : 1403967520
Language : English
No of Pages : 176
Edition : First Edition
Publication Date : 10/14/2005
Format/Binding : Hardcover
Book dimensions : 8.5x5.59x0.63
Book weight : 0.01

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