Dynamics Of Mass Communications: Media In The Digital Age With Media World Dvd And Powerweb

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Brand: McGraw-Hill Humanities/Social Sciences/Languages
SKU: DADAX0073268704
ISBN : 0073268704

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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication,--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.
Author : Joseph R Dominick
ISBN : 0073268704
Language : English
No of Pages : 439
Edition : 9
Publication Date : 3/30/2006
Format/Binding : Paperback
Book dimensions : 10.7x9x1.1
Book weight : 0.02

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