E-Marketing (5th Edition)

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Brand: Prentice Hall
SKU: DADAX0136154409
ISBN : 9780136154402
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E-Marketing (5th Edition)

The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.

Specifications of E-Marketing (5th Edition)

GENERAL
AuthorJudy Strauss, Raymond Frost
BindingPaperback
LanguageEnglish
Edition5
ISBN-100136154409
ISBN-139780136154402
PublisherPrentice Hall
Number Of Pages480
Publication Date2008-10-31
DIMENSIONS
Height9.17 inch.
Length7.06 inch.
Width0.84 inch.
Weight1.55 pounds.

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