E-marketing (5th Edition)

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Brand: Prentice Hall
SKU: DADAX0136154409
ISBN : 0136154409

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The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.
Author : Judy Strauss
ISBN : 0136154409
Language : English
No of Pages : 480
Edition : 5
Publication Date : 10/31/2008
Format/Binding : Paperback
Book dimensions : 9.2x7x0.9
Book weight : 0.02

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