E-marketing (6th Edition)

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Brand: Prentice Hall
SKU: DADAX0132147556
ISBN : 0132147556

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Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.

The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

Author : Judy Strauss
ISBN : 0132147556
Language : English
No of Pages : 448
Edition : 6
Publication Date : 7/4/2011
Format/Binding : Paperback
Book dimensions : 9x6.9x0.9
Book weight : 0.02

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