E-Marketing (6th Edition)

Brand: Prentice Hall
SKU: DADAX0132147556
ISBN : 9780132147552
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E-Marketing (6th Edition)

Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.

The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

Specifications of E-Marketing (6th Edition)

GENERAL
AuthorJudy Strauss, Raymond Frost
BindingPaperback
LanguageEnglish
Edition6
ISBN-100132147556
ISBN-139780132147552
PublisherPrentice Hall
Number Of Pages448
Publication Date2011-07-04
DIMENSIONS
Height9 inch.
Length6.9 inch.
Width1 inch.
Weight1.55 pounds.

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