Effective Business Communications

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Brand: McGraw-Hill
SKU: DADAX0070440948
ISBN : 0070440948

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The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.
Author : Herta A Murphy
ISBN : 0070440948
Language : English
No of Pages : 730
Edition : 5th
Publication Date : 1988
Format/Binding : Hardcover
Book dimensions : 9.3x7.4x1.5
Book weight : 0.03

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