Effective Business Communications

Brand: McGraw-Hill
SKU: DADAX0070440948
ISBN : 9780070440944
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Effective business communications

The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.

Specifications of Effective business communications

GENERAL
AuthorHerta A Murphy
BindingHardcover
LanguageEnglish
Edition5th
ISBN-100070440948
ISBN-139780070440944
PublisherMcGraw-Hill
Number Of Pages730
Publication Date1988
DIMENSIONS
Height1.5 inch.
Length9.3 inch.
Width7.4 inch.
Weight3.05 pounds.

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