Effective business communications
The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.
Specifications of Effective business communications
|Author||Herta A Murphy|
|Number Of Pages||730|
Write a review
Note: HTML is not translated!
Rating: Bad Good
Enter the code in the box below: