Effective Public Relations (9th Edition)

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Brand: Prentice Hall
SKU: DADAX0130082007
ISBN : 9780130082008
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Effective Public Relations (9th Edition)

Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.

Specifications of Effective Public Relations (9th Edition)

GENERAL
AuthorScott M. Cutlip, Allen H. Center, Glen M. Broom
BindingPaperback
LanguageEnglish
Edition9
ISBN-100130082007
ISBN-139780130082008
PublisherPrentice Hall
Number Of Pages624
Publication Date2005-07-25
DIMENSIONS
Height10.05 inch.
Length8 inch.
Width0.96 inch.
Weight2 pounds.

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